1 – Keep it short!

If your readers know they can read your newsletters in just a few minutes — you’ll have them hooked! Write as if you’d be making a speech: 5 words a sentence, and use repetition.

2- Three to four content pieces in your newsletter are enough

Aim for a news headline article that is a bit longer, followed by shorter announcements.

3- Write about what they want to know

Answer your customers’ questions. If you’re not the one dealing with your customers, head over to whoever is manning the phone or support center and ask them.

4 – News and trends

Highlight current news and trends that may affect your customers, your services or your product. Make sure to share your own opinion, and ask them for theirs. Don’t just regurgitate other people’s opinions.

5- Personalize your content

Everybody likes a good story. Tell them something interesting that happened to you relating to your business; throw in some humor; introduce new staff or interview new clients.

6 – Showcases

Case studies and success stories — including tips and how-to’s — work wonders for reader engagement. Highlight how a customer has made a success by applying your advice, buying your business solution or products.

7 – Include a survey or a poll — and share your results in your next newsletter!

8 – Invite readers to share pictures

Get them to send pictures or videos of themselves and your product, or how they’re using your services. You may even want to expand this into a competition.

9 – Create and share videos

Who said it all had to be text anyway? Instead of writing down your headline news, why not record them newsroom-style and let them see you at the same time? Or, video-interview an industry expert, staff member or client.

  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.