Big surprise folks, social media continues to dominate branding, marketing and pretty much every other imaginable means of business to consumer engagement platform globally. Not only are consumers relying heavily on channels like Facebook and Twitter in particular, to connect and communicate with big businesses; they’re also relying on these platforms for user-generated reviews. That’s right, the one thing every business dreads and the reason for the increase in social media community managers being appointed to big business.

The thing is, 2013 was the year of the social media boom…much of it un-checked and not really managed properly in most instances. This year, however, we’re going to see the cementing of social as the number one driving force behind engagement and, as we know, engagement is king when it comes to marketing and branding. have a look at some of our favorite stats to help you drive engagement with consumers.

  1. In case you didn’t know, you can add social media subscribe and share buttons to your email newsletter, and consumers seem to be liking it as adding these buttons increase your CTR ( click through rate) by up to 188%. Imagine the possibilities!
  1. There’s a good reason we keep harping on about building relationships. Besides the warm and fuzzy feelings you get, it should also be your #1 priority in business as consumers want people…personable people to communicate with. Thankfully, SharpSpring Mail +’s social integration helps with that, as 52% of brands admit that social media sites are their top means of building relationships with consumers.

You see, spending all that time on Facebook ain’t such a bad thing, as long as it’s spent chatting to your target market.

Let us know if you liked this post, or just give us a shout if you’d like to have a chat.


  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.