Now look; here at SharpSpring Mail + we’re big on marketing, key metrics, reporting and such. The thing is, though, that we’re pretty hung-up on design too; so much so that our in-house designers are ever-so often grilled for some top tips and insights that you too can put to good use.
We got hold of one of these elusive individuals, known as the Clint, and picked his brain for three of his personal insights to the industry as we find it today.
What is your ultimate ‘no-go’ in terms of design?
Well with the design trend of mobile responsive skills, a negative would be flat and minimal design, so gradients and drop-shadows are a definite no-go. Another would be that of clutter and direct content – users want content more and more and demand for what they want is high, so beating around the bush with content to merely fill a design’s white space would be a no go for me. Rather minimise design and get to the point with the content.
If you could give one top tip to start-up designers, what would that be?
Always stay up to date on the latest trends and look at your art from the user’s perspective.
Where do you see the future of design heading?
Design from an online perspective is heading in a direction that is highly unpredictable, as technology evolves so does the design for mobiles, tablets and even ‘phablets’, like the Samsung Galaxy Note series. As for print, the same applies to QR codes and Outdoor advertising. So I’d say technology is more and more starting to dictate the direction design is taking.
Well there it is; as our digital world diversifies, so will design. Keep your eyes on the ever-developing hardware ranges, but also remember to stay abreast of global trends in the industry specifically.
If you’ve got more questions for one of our whizz-kids, give us a shout and we’ll grab one of them for you.