It’s that time of year again!

Namely the beginning of the year where gym membership is at an all time high, Facebook usage is at an all time low and everyone is looking to make this year better than the last.

Email marketers are no different – we’re all trying to improve our campaign output, appeal to as wide an audience as possible and beat the competition – and what better way to do that than stay ahead of the trend and gain the edge for 2015?

Roll out your crystal balls, put on your wizard’s caps and shuffle your tarot ecards! Here’s some leading trends and predictions for 2015.

Multi Channel Tools

We’re talking about email marketing campaigns here, but it seems that we’re not the only one talking about campaigns.

Email marketing experts, email service providers and leaders of a multitude of industries are talking about integrated marketing campaigns – campaigns that entail using different tools in order to appeal to a wide audience for their convenience.  

For this reason, multi channel tools are the top trend you can expect for 2015 – but here’s some good new years news for you SharpSpring Mail + fans out there!

Email service providers are at the forefront of this development, merging with other marketing tools to offer a full service to their users- and we’re like the swiss army knife of ESPs! SharpSpring Mail + offers a full marketing suite, with social, mobile and email marketing. We also offer integration with a multitude of CRM tools, including SharpSpring.

Integrated campaigns have the power to appeal to your customers on their terms and their time – it gives your customers power and your campaign appeal – everyone wins!

Advances in Automation

Real-time marketing is real effective, and marketers are catching onto this idea in 2015!

And you should too – according to research from The Aberdeen Group, using marketing automation can increase conversion rates by over 50 percent!

Automation offers marketers the power to respond in real time to leads at their most profitable – when they’re at their newest. They also allow businesses to prioritize the most promising leads meaning they can put their human resources where they’re needed and where they count!

SharpSpring is a great example of what automation can do for any business – from small agencies to international enterprises. This is because it gives the ultimate power of the 21st century – information.

You can find out what visitor’s to your site are most interested in, what industry they’re in and other information that’ll allow you to close the deal.

Mobile Marches on

This trend is as common every year as christmas gift socks and auld lang syne.

With the constant development in the mobile sector and our reliance on mobile in our day to day lives, it should be a no brainer that marketers can tap into this globalized market – but in case you need some extra proof, consider this: Forrester predicts that by 2020, 1 in 5 sales will result from data collected from wearable devices.

Email marketers need to ensure that their emails render well on all devices – from smartphones to desktops. This means that email service providers with advanced preview functions will become a required feature for 2015. In addition to this, email marketers who care about responsive design will take the lead in the new year over those who stick to the old ways.

Get on the Trend

Don’t get left behind – digital dinosaurs don’t last long!

These are the three top predicted trends for 2015 – but you can be sure that more will reveal themselves as time goes on. To stay ahead of the trend, we recommend using email reporting tools and A/B split testing to find out new trends as time continues.

Anything you think we should be on the lookout for? Comment and let us know!


  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.