Is Anyone Out There?

If you’re selling to teenagers you’re not going to try sell them a Ferrari. Not only have they yet to face a midlife crisis, an ex wife to spite or a husband that whines more than he earns, but they simply do not have the capacity to buy.

That’s why it is important to know your audience or target market to avoid going through a crisis yourself… and I hate to break it to you, but there’s good news and there’s bad news.

The Bad News

Email marketing is never really as direct as seeing your clients face to face and trying to sell them something, and unless your email list is full of addresses like “” you’re going to struggle trying to determine anything about your clients.

This is a very frustrating situation that can leave you with more depression than a Cat Stevens song. Luckily for you as a SharpSpring Mail + client, I have some good news – so good, in fact that it is awesome news!

The Awesome News

There is a way to do away with the woes of a lessor email marketer and ascend to email marketing nirvana – and without all the embarrassing yoga poses and having to eat health food. I am referring to reports, of course!

Clear your mind… now imagine knowing that a certain percentage of your total emails were opened in France, on iPhones using Gmail. Now imagine knowing that 40% of your subscribers located in Australia unsubscribed in the last two months when you hired that new designer. Now open your eyes and chew out that designer – because this knowledge is a reality with SharpSpring Mail +!

With reports you can find out how your email is doing on all fronts! For instance, how many emails went unopened, how many clicks you received, how many shares your email earned on what social media platform and how many emails were reported as spam! This allows you to further personalize your mail to suit your clients – and we all know the client is king.

You will know EVERYTHING – like that guy at a party except this time everyone will love you because you will be able to send relevant mail according to the right metrics. This means you will be able to cater for the correct browsers, device type and to who is actually engaging with your content. After all, isn’t that exactly what email marketing is all about?

Has anyone noticed some interesting trends through the reports function? How often do you check up on your reports for marketing success?  Leave a comment and share your wisdom, oh wise one.


  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.