Ever considered how many times you click ‘unsubscribe’ or reply ‘stop’ to promotional emails and messages this time of year?

Think of the answer and then think of your clients…chances are they’ve already crossed that bridge. Not to worry though, as far as dead weight in your mailing list is concerned you’d want to get rid of passive contacts as soon as you’ve identified them…nothing but time and money wasted anyway.

It’s 2013 and besides the ever-so-challenging New Year’s resolution there is another activity most consumers and businesses take part in. In this era of daily newsletter bombardment most people take it upon themselves to do a bit of ‘house cleaning’, a fresh digital start that involves the almost ceremonial ‘unsubscribing’ of newsletters and promotional communications. Trimming the email fat so to speak. If, however, you, like some of us have very little time and or drive to partake in this virtual rite of passage then perhaps the services of an ESP with just the right tools could speed you on your way.

Besides just thinning out your contacts to an active pool, you might also want to hold on to those who add value to your efforts. Those loyal customers who’ve come a long way. Well, sending them a New Year’s update or a ‘taste of things to come’ message might just be the difference between like and love.

SharpSpring Mail +’s list clean-up tool automatically sifts through your existing contacts list and identifies the addresses that are of the most active value and in doing so you start your year with a database of people who actually want to receive your communications and who will most likely respond in a positive manner.

So stop sweating the small stuff, let SharpSpring Mail +’s list clean-up tool take care of the admin while you get down to business.


  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.