3 Email Signup Landing Page Tips

When it comes to email marketing sign up, size is everything!

You can’t expect to generate many sales with a dwindling contact list. Unsubscriptions, bounces and spam filters chip away at your mailing list everyday, which means that if you’re not working towards gaining more subscribers everyday, you’re losing out!

You have to be constantly growing your list if you expect to see any return on investment – the more contacts you have; the more sales you’ll produce!

The star of the show should be your email signup landing page – every promotional email you send out, every advert that hits the web and every word that comes out of your mouth should encourage people to hit that link, visit the page and sign up for the ride!

Improving your landing page can increase leads by 96% according to a recent study by MarketingSherpa – isn’t it time you optimized this important aspect of your email marketing campaign?

Here’s some tips to get you started.

Simplicity over Aesthetics

You don’t want to lead people into a picasso-inspired maze.

If your landing page is more cluttered than your grandma’s attic no-one will want to visit, let alone enter their details!

The visitor should know what to enter, where to enter it and why they’re entering their information. A good email sign up page answer these questions within the first couple of seconds a potential lead has arrived on the page.

  • Remove unnecessary pictures and graphics
  • Don’t ask for too much at a time – email addresses and names should be fine for first time visitors
  • Eliminate distractions. Is there a function on the page that isn’t necessary for the email sign up? Get rid of it.

It’s Them, Not You

A person who just talks about themselves is a bore, a person who talks about others is a conversationalist!

The copy on your landing page should support the copy of whatever media directed your leads to the page – be it email, social, sales pitch or webpage.

Your email signup landing page should talk about how your product or service will benefit the visitor, rather than facts about your company. Remember: Customer is King!

  • Talk about customer benefits, not ‘features.’
  • Visitors don’t care what you’ve done, they want to know what you’re going to do for them
  • Images (if any) should show the product or service being used – avoid abstraction and stock images
  • Call to action buttons should reinforce that customers are getting something out of the deal – never simply use the word ‘submit’, rather use an actionable word to replace it such as ‘Get my free trial now!’

Make a Trade

In order to get a reader to give something, they expect something in return.

To ensure that the deal goes through, it is advantageous for you as a business to sweeten the deal. You can do this by ensuring that your Value Force outweighs the Cost Force, meaning you must make your offer more valuable than the amount of effort a reader has to put in for signing up. If the perceived cost of an action is more than the perceived value, visitors will not take the action we want them to: signing up!

Some ways you can increase your Value Force while decreasing your Cost Force include:

  • Downloadable content
  • Promotional Offers
  • Access to Specialized Videos

Email sign up pages and landing pages in general need to be optimized and looked after if you expect to take advantage of every possible lead generator.

SharpSpring Mail + comes equipped with multiple plugins and integrations that make setting up and maintaining a landing page simple, straightforward and effective, promoting mailing list growth and client acquisition.

  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.