While the recent news of Obama’s aim to ‘reign in’ the way in which and extent to which the NSA gathers personal data, through corporate databases comes as a welcome change; we’d like to give you a little breakdown of how this won’t affect you…if you follow best practices that is.

First things first: we’re not exactly in the business of feeding spy-ish material to government agencies, we’re here to help you reach out to consumers and sell a product with state of the art mobile, social and email marketing tools. Stating the obvious, right? Well, let’s be honest…we all got a bit of a scare when the news broke. “How on earth will we get into the noggins of our clients if they’re too afraid to give us any personal details?”Thing is though, the information you need to sell your stuff and what the people in black suits need to catch the bad guys are two very different things, unless of course they’re targeting Joe soap who likes shopping for synthetic fur earmuffs online. No, cool, then let’s continue.

While the NSA‘s data collection purpose focuses mainly on personal information of the more…sensitive kind like group affiliations, political involvement and pretty much anything paranoia-worth; our game is a lot more provincial, if you get what we’re saying. Digital marketing success relies heavily on age group, consumer preferences, social media activity in terms of B2C engagement and, now this one’s really important, time of the year (think Christmas splurging). Basically, general demographics will do the trick for us as we have ace post send analysis to gather initial information…it’s the initial signup details that matter. Lucky for you our social subscribe for is straightforward and totally easy to complete. Oh and once you’ve got the signup, why not tell them what you’re going to use that information for? Our easy-to-set-up autoresponders can be personalized with anything you might want to tell new signups.

Now how do we appease people’s fear of being ‘profiled’? Well, tell them exactly why you need it and how harmless this information really is. Even though the government aims to stop mass data collection and unlawful spying by certain agencies, a little information goes a long way in making sure you get the information you need to target your client base. Be careful not to push people too far though…perhaps ease up on asking for cellphone numbers for the time being, and just in case you were looking at getting rid of a bulk-load of Che Guevara berets…hold off on that too.

When in doubt ask yourself: What would make my shopping experience more comfortable? Chances are that consumers also just want their basic needs catered for and will share the rest once they see the need for it. Give us a shout if you’d like a chat, we’re always happy to answer your questions. Just because we’re digital doesn’t mean we’re not human.

  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.