My mother used to treat us kids with fried onion wrapped around our aching throats, and she used to dip socks in vinegar and put them on our feet to lower our fever. It actually always helped – be it because we so much believed it, or because these natural remedies are indeed powerful. I still use them for my own daughter – who right now is lying on the couch with an irritant cough and infected throat.

Well, some of my team prefer grabbing a hot toddy off the shelves or slurp sticky syrup for persistent coughs. Our writer Gerhard tells me a double shot of brandy with hot water, lemon and honey used to do the trick (and we wonder why he became a writer!) and Chevaun remembers getting toast with Marmite and tea to cure pretty much any illness. (What is your drug?)

Ailing newsletters – what to do?

Do you feel like your newsletter has been coughing it up a bit lately, felt under the weather, ran a fever, could perform much better?

Now there is no need to pray, spend heaps on pharmaceuticals, wish upon a star or page through old wives’ tales to help an ailing newsletter. It’s all quite cut and paste. What you do need to make it work though is a pinch of passion and a medicine-spoon full of determination.

Here 3 health tips:

1- Kill the germs and fungus in your mailing list

The cleaner and healthier your mailing list, the more of your newsletters get delivered, and the fewer bounce or land up in spam. The quickest way to get a clean mailing list is to run it past our List Clean Up checker. Join hundreds of other clients who swear by it – just for a few extra bucks, they managed to get their lists clean to a point where their newsletter campaigns report much better engagement.

2- Give your newsletter some vital energy

Don’t you also prefer having good people around you, those that lift you up? Motivators who actually care for you and don’t suck your energy levels dry? Well, it’s the same for newsletters. If you attract an opt-in, happy crowd of subscribers, you are much more likely to produce an energetic health freak of a newsletter. How do you do that? If you don’t have a subscription form with opt-in or double-opt in confirmation, get one now. If you do, have you added our new Social Subscribe Form yet – to get all the happy campers from social networks?

3- Increase performance with a vitamin B shot

So your newsletter isn’t doing too badly, but you wonder if it’s leaning towards hypochondriasis, with a constant low open and/ or click through rate, never mind non-existing comments or social shares? Inject some vitamins by setting up an AB split test. Sounds like a mouthful? It isn’t. We guide you through testing up to 5 subject lines for a newsletter. All we do is send tests to a random selection on your lists, and see which subject line got the most opens. We can help you do the same for your newsletter content. You can test what content gets clicked on and engaged with the most. What you can also do, is test your newsletter with our Inbox Preview tool.

If you have any questions about any of the content or tips above, drop us a comment – we’re happy to explain it further and help you along the way. And oh yes, let us know what your favorite medicine or treatment is for colds and the flu!


  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.