What is the Best Time to Send My Email?

Timing is everything!

It’s scary to think how our world and entire history could have changed forever if the timing of certain events was off. Just think of all the stories you have heard of people being in the wrong  place at the wrong time.

And if you still don’t believe me, try proposing at a funeral.

The point is, we all know how timing affects everything – and this includes email marketing.

Who Has Time for Time Management?

How do you expect your email to do any good if no-one is around to read it? People are busy. They have jobs, kids, spouses, crazy ex’s and demented mother in laws to contend with. On top of that there’s a whole ocean of mail being sent their way every day. If you send your mail too early it will be under the spam sea. If you send it too late, your target market will be busy with something that does not involve your email and that would just be a crying shame.

Don’t panic and put your keyboard down – slowly! SharpSpring Mail + has released some up-to-date statistics (and tools!) to assist you in beating the clock, humiliating father time and sailing the spam sea like a professional pirate.

Emails reach their best open rates in the first hour of delivery. The chances of the recipient opening your email, no matter how many offers it has, are extremely slim after that first hour. This means you have to be accurate in finding the best hour to get the most out of your email marketing.

In addition to this principle, most email is received in the morning. Now you might think that makes the afternoon the best time but that’s not to say that morning email doesn’t have any benefits – there is a reason why so many emarketers choose it.

So what is the golden hour?

Well the answer is –  (drumroll please!) there isn’t any.

Or more accurately, there are two:

  1. 10:00AM to 11:00AM
  2. 5:00PM to 6:00PM

According to our stats, these hours experience the most clicks and opens out of all 24 hours in the day. One could say they are the email rockstars of their time, if that term didn’t sound so contradictory.

SharpSpring Mail + has tools to help you reach these golden hours such as the scheduling tool which will automatically help you get your mail on time, every time. Do you guys have your own golden rules on when to send your email? What time do you settle in and read your mail? Comment below and let us know, and make someone smile!


  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.