Triggered Email Marketing: Give it a Shot

Triggered Email Marketing is underutilized by email marketers around the world – much to the detriment of their businesses, cash flow and even their customers! The proper usage of triggered email marketing does not result in clogging a customer’s inbox full of irrelevant questions, statements and information – that’s what Facebook is for.

Read on to find out the stats behind the claims and how you can use triggered email marketing to improve your results today!

Why and How Does Triggered Email Marketing Work?

Triggered email is sent when a customer performs a pre-determined action with your company (orders a product, sends an email, browses a product). We’ve all encountered them at one stage or another – whether it’s a confirmation email or a forgotten password email. That’s why it’s such a great idea to use them for your marketing efforts!

The correct use of Triggered Email Marketing allows email marketers to get creative.

Think about it, if the recipient is expecting the email because of an action they initiated themselves, you’re not only emailing an invested party, but you also have a vital piece of information on the party you’re emailing – their interest in a specific product, service or action.

Real-time triggered emails sent via an autoresponder perform well because they are immediately relevant and the customer expects them. Usual promotional email is unexpected and often not relevant to the consumer’s current state of mind.

Triggered Email Marketing Shotgun Stats

  • The open rate for triggered emails are over 400% higher than email newsletters
  • Click through rates can increase by 125%
  • Triggered emails can result in a 12% increase in revenue
  • Bounce Rates for triggered email are super-low at 3.5% according to a 2012 benchmark report by the Direct Marketing Association.
  • Open rates were 75% higher on triggered email marketing emails when compared to other promotional mail.

Some Common Calibers of Trigger Email Marketing

  • Browse Abandonment – these emails are sent when a customer has browsed items on your website, but then left without purchasing anything.
  • Cart Abandonment – sent when a customer adds items to their cart, but does not actually proceed to checkout.
  • Welcome Emails – sent when a new customer joins your subscriber list.
  • Onboarding Emails – a series of emails that are sent to a new subscriber giving tips and hints on what to do next.

With advanced autoresponder tools, however, you can set email to be triggered on a wide variety of actions allowing you to create your own type of trigger email marketing strategy!

If done correctly and intelligently, a triggered email is a targeted, free (you should send it anyway) promotional email that is highly personalized and likely to be opened by the recipient.

When it comes to Triggered Email Marketing, your creativity is the limit to your aspirations.

In the SharpSping Mail + application, you are able to create your own triggered events to send your mail out or select from a pool of commonly used triggers – it’s that easy!  

Check it out, give it a try through SharpSpring Mail + and let us know how it goes!

  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.